BMW
The Ask: Revamp BMW’s Image.
The Insight: Luxury car owners define themselves and their success based on their purchases.
The Audience: Not Assholes. The ambitious driver who is proud of their vehicle.
The Solution: Reframe what it means to be a BMW driver.
Don’t hesitate to message me to see the brief.
“Jessica is a strategic thinker - she considers multiple sides of problems to solve, is methodical and has demonstrated a clear grasp and application of concepts.”
— Rosie Gentile, Managing Director at Cossette